Libraries and Peer Services

As we continue to work through this Web 2.0 training, I think it's helpful to observe how other libraries have begun to incorporate some of these technologies. The Ann Arbor District Library has an interesting website (blog) which allows customers to comment on employee posts concerning upcoming events and programs. The Pierce County Library System allows customers to comment on book reviews written by staff. In both cases the community is inivited to provide content and quite often they help to promote the library collection and services. Is it possible that a very powerful form of marketing could arise from giving library users and advocates in our community a similar opportunity to provide comments or reviews?